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FireMark® Cut

A revolutionary new cut for maximum brilliance
For the first time, a Patented Princess with brilliance that rivals an Ideal Round diamond.

Other companies have advertising slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark® Princess has been put to the test by the Gemological Institute of America (GIA), the world's foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented!

  • Unprecendented 98% average light return (95% minimum)
  • "Excellent" ratings from the GIA in both Polish and Symmetry
  • "Excellent" grades for Light Performance from GCAL

What distinguishes the FireMark® Princess:
  • "A FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight"
  • Patented "Double Crown" - additional facets and distinctive angles capture the diamond's life like no other Princess diamond in the world
  • Shallower depths - assuring you don't pay for weight you can't see
  • Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond's fire, brilliance and scintillation
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